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How to Attract and Retain Baby Boomer Renters in Poquoson

Happy Couple Moving into Poquoson Rental HomeA lot of buzz has been going around regarding the aging generation born after World War II or more commonly known as the “Baby Boomers.” These group of individuals comprise a considerable portion of the population resulting in an extraordinary impact on American society. As the Baby Boomer generation reaches retirement age and beyond, they have also become one of the fastest-growing groups of renters. In the Poquoson home market and beyond, they are a force to be reckoned with.

It can be quite a challenge to attract and keep Baby Boomer renters, and it would require patience and a good grasp of their necessities and preferences on top of understanding the characteristics that define this generation. For example, Baby Boomers are one of the most affluent generations to date, indulging in post-war abundance and an affinity for leisure activities. For property owners, these striking characteristics present a hint of the efficient methods in order to promote a property, appeal to retiree renters, and inspire a social movement.

Marketing to the Baby Boomer generation entails a combination approach. Many Baby Boomers take advantage of online resources to hunt for rental homes, pay rent, and utilize smart home features. They will also regularly use the internet and sites like Zillow to find rental properties. At the same time, however, Baby Boomers are more likely than other generational groups to use offline methods for finding a rental home. “For Rent” signs, local bulletin boards, and recommendations from friends are all a common means of gathering information for this demographic. Therefore, enticing Baby Boomer renters must be done with both online and offline methods.

Per industry experts, Baby Boomers are not so keen on paying mortgage nor do they want the burden of maintaining their homes soon after their retirement which could explain why they are more likely to rent. For Poquoson property owners, this means that a good strategy to attract and retain Baby Boomer renters is to offer more services, such as yard maintenance or house cleaning. Many renters in this demographic are prepared to pay a higher rent if it includes some of the more labor-intensive home care chores.

It is always best to be proactive when it comes to a renter’s needs, and none can prove to be more appreciative of this trait than an aging demographic. Property owners can start to create accessible doorways, ramps and grab bars and they would most likely appreciate the concern extended to them. Although most modifications depend on what the tenant would require, a lot of these aging renters will benefit from a higher degree of accessibility in a rental home.

Property owners can also draw in and retain Baby Boomer renters by building meeting areas on or near their rental home. Social activity is vital to renters of any age, but retirees often prioritize the ability to gather with family and friends. A beautiful kitchen, updated patio, or other gathering space can go a long way toward keeping a long-term tenant satisfied.

When Baby Boomers rent a home, they are habitually looking for a place they could visualize themselves staying in for many years to come. Poquoson property owners can bank on this need by offering amenities and services that appeal to this demographic and making their permanent satisfaction a priority. At Real Property Management Dominion, we understand how vital tenant retention is, and how to appeal to the owner’s desired demographic effectively. We can help property owners keep their vacancies low and their tenants pleased with the level of service and care they receive. To learn how we can help, or if you have additional questions, contact us online or by phone at 757-395-4274 today.

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