Skip to Content

How to Attract and Retain Gen X Renters in Yorktown

Gen X Couple Moving Into a Yorktown Rental HomeThe secret to short vacancies is understanding your target demographic. Every generation is different as the respective eras as also changed which is why to draw and retain long-term renters in Yorktown successfully; it’s crucial to educate yourself how each generation differ from another.

The generation that comprises nearly 1 out of 3 renter households is Generation X. Generation X, or “Gen X,” is the demographic following the “Baby Boomer” generation. Currently, in their late 30s, 40s, and 50s, Gen X renters are often characterized as active, entrepreneurial, and focused on achieving a work-life balance. Individuals in this generation usually rent because they are trying to save money or improve their finances so that they can buy a home. At the same time, Gen X renters are more likely to stay in a rental home for a more extended duration.

To make the most on these prevalent inclinations, there are a few stratagems that property owners in Yorktown can apply to entice Gen X renters to single-family rental homes and urge them to stay long-term. For instance, Gen X individuals were some of the ones that were hit the hardest during the Great Recession. Many went thru a period of loss of their homes, jobs, and high credit scores. Property owners that are open to looking past a credit score and consider references from employers, friends, and former landlords are more likely to entice Gen X renters.

Other procedures property owners can apply to attract and retain Gen X renters includes supporting them as their life situations develop and promoting in the right places. While some Gen X residents successfully buy their own homes eventually, many will stay renting for years from a property owner who is willing to update their rental home routinely and are eager to provide to a tenant’s satisfaction and encourage them to stay longer.

To attract Gen X renters, it’s significant to promote in the right places. Even though Gen Xers are usually content with searching for available rental homes on social media and sites like Zillow, they will also look for listings on property management websites, community bulletin boards, and classified ad sites like Craigslist. While Gen X renters are frequently more willing than younger folks to use more traditional modes of communication – by calling a property manager instead of searching their website, for example – they are also comfortable with and will benefit from a range of marketing platforms.

By employing the right strategies, Gen X tenants can be within reach for any property owner. At Real Property Management Dominion, we help owners market to quality renters who are seeking a long-term commitment. We are experts at tenant satisfaction and can help property owners plan to keep their tenants satisfied and to renew their leases for many years to come. To discover more, contact us or by phone at 757-395-4274 today!

We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. See Equal Housing Opportunity Statement for more information.

The Neighborly Done Right Promise

The Neighborly Done Right Promise ® delivered by Real Property Management, a proud Neighborly company

When it comes to finding the right property manager for your investment property, you want to know that they stand behind their work and get the job done right – the first time. At Real Property Management we have the expertise, technology, and systems to manage your property the right way. We work hard to optimize your return on investment while preserving your asset and giving you peace of mind. Our highly trained and skilled team works hard so you can be sure your property's management will be Done Right.

Canada excluded. Services performed by independently owned and operated franchises.

See Full Details